Developer looks to open ATV welcome center
BLUEWELL — The Bluewell Merchants Association installed signs this summer, advertising the unincorporated community as “The Rock” of Mercer County. Don’t look now, but the community is fast becoming a gateway to southern West Virginia’s burgeoning All-terrain Vehicle trails.
Seth Peters, the developer of the highly successful Buffalo Trail ATV Resort, is in the process of transforming an old filling station at the corner of U.S. Route 52 and Lorton Lick Road into a welcome center for ATV enthusiasts.
“It’s a welcome center, but we’re also using it for our own purposes,” Peters said. “We’re putting signs up that point to Buffalo Trail, but it’s also a place where four-wheeler riders can stop, use the rest room get some water and travel the rest of their journey.”
Within the past couple of years, Peters has transformed a hillside tract of land in an unassuming location off Lorton Lick Road into a first-class ATV resort with comfortable lodging with austere and rustic cabins also available. True to its name, a herd of buffalo roam nearby, but with a spacious dining area, adult beverages galore, a micro-brewery and more, there are plenty of reasons to visit the Trail.
“We’re hoping to have (the visitors’ center) open in about three weeks,” Peters said. “Business has been great, but we wouldn’t have anywhere for guests this week,” Peters said. “We are totally full for the (Bluefield) Coal Show,” he said.
That’s good news on several levels.
By BILL ARCHER Bluefield Daily Telegraph