ATV visitor center: Bluewell project a win-win for all

posted: Bluefield Daily Telegraph


Motorists traveling U.S. Route 52 near Bluewell have noticed activity in recent weeks at the site of a former gas station located at the corner of U.S. Route 52 and Lorton Lick Road. Seth Peters, the developer of the highly successful Buffalo Trail ATV Resort, told the Daily Telegraph last week that he is in the process of transforming the old station into a new welcome center for ATV enthusiasts. The goal is to attract visitors traveling to the Hatfield-McCoy Trail system in Mercer and McDowell counties, as well as the new Spearhead Trail system in neighboring Tazewell County.

“It’s a welcome center, but we’re also using it for our own purposes,” Peters said. “We’re putting signs up that point to Buffalo Trail, but it’s also a place where four-wheeler riders can stop, use the rest room get some water and travel the rest of their journey.”

Within the past couple of years, Peters has transformed a hillside tract of land in an unassuming location off Lorton Lick Road into a first-class ATV resort with roomy cabins, a renowned restaurant, spacious dining area, adult beverages galore, a micro-brewery and more. True to its name, a herd of buffalo also roam nearby. The resort has proven to be a popular destination for ATV visitors to the region.

Peters said he is hoping to have the new ATV visitors center open in about three weeks.

This is tremendous news for Mercer County, and all of the out-of-town ATV enthusiasts who are traveling to our region each weekend to ride the Hatfield-McCoy Trail and the Spearhead Trail system.

In addition to the new welcome center in Bluewell, plans are continuing for an official Hatfield-McCoy trailhead in the area as well. A committee appointed by the Mercer County Commission is expected to finalize a site for the official Hatfield-McCoy trailhead later this fall.

The more facilities and accommodations that are developed, the better. This is the only way we can properly serve the visitors who are traveling to our region each weekend and become a true ATV destination site. Both projects are a win-win for tourism and economic development growth in Mercer County.